It's a tough decision, but after being here only 3 months, and a lot of thought, I've decided to close my Zibbet shop.
I feel like my initial efforts at online marketing have been something of a resounding belly flop into shark infested waters, but I am slowly figuring out what I need to do to stay afloat, and part of that is not biting off more than I can chew.
I just don't have the energy to keep 2 online shops properly stocked, and this is going to get worse as soon as tourist season starts here. While it makes sense to have 2 shops if I am hoping to get seen by a broader section of online shoppers, I have only made one small sale in Zibbet, in 3 months, and that is the result of both my Artfire shop and here. This is partly my own fault as I have an aversion to advertising and my return policies are quite strict, but I am thinking if online marketing is going to be helpful to me, it will probably be by servicing my local customer base. Having my work spread between 2 shops is likely to make things more confusing to local people, who just want to find my work in a simple straightforward way.
It's a tough decision because I have found Zibbet's seller support to be absolutely excellent, and for some reason everything I have in Zibbet, from my shop announcements to my listings, has outranked both my blog and Artfire shop in Google searches. The problem is, as most of my items have been listed over on Artfire, what should be an advantage may be a disadvantage, because the first listing that comes up in Google is for my Zibbet shop. If most of my work is listed over in Artfire ( and the way things worked out it is ) this may give a disappointing first impression, which might discourage a continued search for the rest of my listings.
I am always surprised when people are less internet literate than I am, but many of the people I know have difficulty with anything but the most basic Google search. One friend who is highly intelligent in other areas, was sent a link to my blog, which at the top of each page had a prominently placed link to both my Artfire and Zibbet shop. But my friend was unable to figure out where I was selling online, until I got on the phone with her and guided her to the links and explained she needed to click on them.
Maybe someday reaching a wider audience through multiple shops will be to my advantage, but for now, it seems that my best business strategy will probably be to try and make it really easy and straightforward for my preexisting customers to find me.
Considering the cost of Artfire, and the services provided and comparing these to the services provided for free through Zibbet's basic account, in many ways Zibbet seems like a better deal, especially as Zibbet is now able to show our work through thefind and Google Shopping, which is why I originally decided I needed to list most of my items over on Artfire.
But, all things considered, together with the fact that most of my items ended up listed over on Artfire, and that is now where they have established links and people passing these links on, and that setting this up has been a huge amount of work, I am making the somewhat difficult decision to just hoe my row over there, and set what sort of fruit it bears.
But I want to thank Zibbet staff for all their support and for providing a really great service for free.
For a while I have removed all my items, but I am leaving my shop activated, so rather than a residual first place Google listing of my Zibbet shop, which goes nowhere, I can give Google a chance to list the first bit of my shop announcement, which will become a residual Google listing once I close my shop, that lets people know I closed my shop. I also have a link to my blog in my shop announcement which will redirect people to where I am on line. I feel I need to do this to avoid the confusion that might be caused by the fact that Google results still show the now removed listings that were on those many Chinese websites.
Thanks again for all the support and I wish Zibbet the best in coming years.
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Permalink Reply by Sylvie on February 2, 2012 at 3:08pm Sounds like you really did alot of thinking about this. Still a difficult decision, I'm sure. Have faith that you are on the right path for you and best of luck with your new ventures. Take care and cheers!
Permalink Reply by Jonathan Peacock (Zibbet's CEO) on February 2, 2012 at 7:21pm It was great to have you with us! And, we wish you the best of luck in your chosen venue. We believe Zibbet will be the best online venue in the near future and we welcome you back if/when you decide to return at a later date.
It was encouraging to read this:
"everything I have in Zibbet, from my shop announcements to my listings, has outranked both my blog and Artfire shop in Google searches."
Best of luck!
Permalink Reply by theelfinworks on February 3, 2012 at 9:33am Thank you both for the kind words and good wishes.
Zibbet does seem to get my work listed by Google both faster and higher ranking in the searches than both my blog and my Artfire listings. The problem is, on Artfire I can see where my traffic comes from, and even when a search using the basic descriptive words brings up my listing on the first or second page, very little traffic is coming from people doing a Google search for those items.
I think the jewelry market is totally completely saturated. Most people are not feeling any need to look for the stuff online. But then some people do seem to be selling. So maybe it is something to do with how I am going about this. It's a lot to learn, and once I get my bearings, or come up with a different product, I may decide the services Zibbet offers are best for my items, and it's nice to know I'd be welcome
Permalink Reply by Clarify (Claranne ) on February 3, 2012 at 10:36am It is never easy to let go of a good idea, but personal time and energy are important considerations. I commend you for your well thought out approach to a difficult issue and wish you the best of luck. Remember Zibbet is growing and will someday be the venue of choice so please come back to us when it makes sense for you to do so. Happy creating and selling!
Permalink Reply by linda carter on February 3, 2012 at 12:58pm interesting there is a website that ranks internet online selling places and for the 2nd month in a row Artfire has dropped to a now 2 and half stars out of 5 for customer and seller satisfaction. While Zibbet is ranked with a glowing 5 star rating. Artfire forums were fuming over this in middle of January fearing its going to get worse with all policy changes and price increases. Best wishes but do some more research to avoid jumping from frying pan into the fire!
Permalink Reply by linda carter on February 3, 2012 at 1:04pm here is that website. http://www.auctionbytes.com search the fiixed market places .(FP) under service in side menu. Artfire was going to try and create a sitewide everybody comment to raise the score I see today its at 3 stars be interesting to see how long that lasts as first wave of price increases happen in 30 days.
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